branding’s future:

Branding’s construct.. must move: intentionally social, organically didactic: teach, uplift, entertain, sell.
*

Effectual campaigns will merge: curation as message incubators of global needs + value = wants.

*

Branded messages will shift towards the curation of all known cultural values, aligned in a matrix that compels social growth, globally.

*

The sale component is simply one element, if the goal is to provide sustainable foundations for society, corporations and non-profits.

*

Social media (Facebook, Google+, Twitter, Myspace): an array of monetized digital interfaces (GUI/ graphic user interface), that have broad world-wide reach, and are publicly free. Social Media is not an action, directly —  

*

Even mom and pop retail business in this era must produce tangible proof that they meet localized cultural values. That becomes the cheapest point of innovation.

*

all media should be social; including, Advertising, radio spots, television, billboards.. otherwise, its competing to sell.. as opposed to linking organically with core lexicon values.

*

What an organization advertises today, a minute later someone in China and Africa can be exposed to in an instant.. 

*

It was important to step away for a while, regardless of personal or business cost/ loss .. so we could develop the metrics that prove the effect of transcultural migration, on local enclaves, and global societies, as applied to sustainable commerce. When business constructs become measurable they can be cost effectively duplicated, and injected at will. While, socially advancing ethnic specific segments, which includes: gay, faith-based, elderly, or youth fragments.

*

Millennials 13 to 29yrs old now form the most ethnically / culturally diverse age-based segment in the history of the America ..” 18.5% are Hispanic; 14.2% are black; 4.3% are Asian; 3.2% are mixed race or other; and 59.8%, a record low, are white.”

It will all be in Multicultural Brand Consultancy’s book.