February 2012
2 posts
branding | an era of consumer revolution
Re-construct the notion of consumers, contextually to the social sphere; then branding becomes relational and real.
Research must be fluid in its ability to capture the spirit of global humanity.. consumers don’t live in a void.
social media
Social media is also more then a simple interface, it has become the primary manner humans interact, globally.
August 2011
1 post
branding's future:
Branding’s construct.. must move: intentionally social, organically didactic: teach, uplift, entertain, sell. *
Effectual campaigns will merge: curation as message incubators of global needs + value = wants.
*
Branded messages will shift towards the curation of all known cultural values, aligned in a matrix that compels social growth, globally.
*
The sale component is simply one...
July 2011
1 post
Future Thought
2012 politics will push corps to directly address America’s diverse urban segments with sustainable community strategies.
*
There will be a strategy split between General Market adv and corporate sponsored activism; smart branding will do both.
* 2014: Traditional Adv & SocialMedia firms will continue to dominate billing/ market share; ethnic agencies will lead grassroots...
April 2011
7 posts
The Impact of Racial Diversity on College Students... →
March 2011
2 posts
February 2011
14 posts
“In Japan we have the phrase shoshin, which means “beginner’s mind.” The goal of...”
– ~ Shunryu Suzuki (via Bob, the Flowchain Sensei)
“Design thinking is a “human-centered approach,” and for me that means truly...”
– Venessa Miemis, What is Design Thinking, Really? (via ppirrip)
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people power, soul power
Branding Centered In Consumer Value
engagecriticalmass:
The Goal: to explore who is behind the mask; one branded global culture of Consumers. That can’t be done in focus groups, census stats..
Branding must become personal, centered in value as the new-Americana forms; one affected and effected by global migration, transculturalism … merging and converging of cultures.
December 2010
1 post
Watchbittersweetasian:
Animated Short Film by Steve Nguyen & Choz Belen
I am really looking forward to the release of the short film “Hibakusha.” And if you just paused to say, “What?” Don’t worry, that’s what the film is for.
But if you’re curious, hibakusha refers to the surviving victims of the atomic bombings of Hiroshima and Nagasaki. Next year (which is actually not to far away eh?) -...
November 2010
2 posts
October 2010
2 posts
September 2010
6 posts
Watch
Angelina condemns planned Koran burning, and spoke out against the it while visiting Pakistan to raise awareness about the devastating floods. “I have hardly the words that somebody would do that to somebody’s religious book,” she said: Jolie’s criticism echoed that of top U.S. officials, who have described the church’s plan as a disgraceful act and have even...
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well, I say: Culture does matter in branding and advertising; this extreme example shows that taste is indeed an element of affect and effect of a culture’s lexicon(s). Research should reduce an advertising planner’s assumptions, and allow them to see a specific enclave or region with unique needs, storyline, execution, and, yes — engagement tactics also differ, contextually to...
August 2010
4 posts
July 2010
5 posts
June 2010
10 posts
